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 Since the establishment of the company, is the accumulation of culture, set up "the core values of respect for others, honest and trustworthy, to create a rise above the common herd", "honest man, do practical things, lofty moral character, a tree should Chang brand culture, facing the new situation, new tasks and new opportunities. New challenges, should Chang people with cultural enterprises, cultural enterprises in the fierce competition in the market continue to win, to achieve leapfrog development of enterprises.